AI Insights · Timothy · April 2023
Top 5 Horror Games on iOS in the UK for Q1 2023
Discover the performance metrics of the top 5 horror games on iOS in the UK during Q1 2023, including downloads, revenue, and active users.
The first quarter of 2023 has seen some interesting trends in the performance of the top horror games on iOS in the United Kingdom. Below, we explore the weekly downloads, revenue, and active user metrics for these popular games based on data from Sensor Tower.
The Baby In Yellow from Team Terrible saw its weekly downloads fluctuate throughout the quarter, starting at approximately 14.7K and dipping to a low of around 3.8K before rebounding to 8.2K by the end of March. Active users followed a similar trend, beginning at 52.6K and decreasing to 22.9K mid-quarter, then rising again to 32.5K. Revenue for this game remained stagnant until the last week of March, when it generated about $68.
Granny by Dennis Vukanovic experienced a stable yet modest performance. Weekly downloads started at around 7K and gradually declined to approximately 3.4K, before ending the quarter at 4.6K. The active user count showed a steady decrease from 34.1K to 22.6K, with a slight uptick to 25K in the final week of March.
Hello Neighbor from tinyBuild LLC showed a gradual decline in both downloads and active users. Weekly downloads dropped from 6.9K to 2.8K by the end of March. Similarly, active users decreased from 22.4K to 12.5K over the same period. Revenue for this game fluctuated, starting at $1.1K and ending the quarter at approximately $519.
Dead by Daylight Mobile, newly released by Behaviour Interactive Inc. in mid-March, had a strong start with 25.6K downloads in its first week. However, downloads quickly dropped to 6.6K and then to 2.7K in the last week of March. Active users also saw a decline from 19.2K to 7.7K. Despite the drop in user engagement, the game generated $3.1K in its first week and maintained revenue around $1.9K for the subsequent weeks.
Horror Nights Story by Paper Bunker s.r.o. had an impressive spike in weekly downloads at the beginning of the year with 27.1K, which later stabilized to around 9.4K. Active users started at 31K and gradually decreased to 5.8K by the end of March.
For more detailed insights into the performance of these and other apps, visit Sensor Tower.
